Jaeger-LeCoultre’s Reverso for Mad Men

Hodinkee turns us onto a new special edition Jaeger-LeCoultre Reverso which takes the classic watch first introduced in 1931 and gives it a 2012 step-back look in honor of the television series, “Mad Men.” The Jaeger-LeCoultre Reverso Ultra-Thin Tribute To “Mad Men” has a run of 25 units and features the Sterling Cooper Draper Pryce logo hand-engraved on the caseback. A nice throwback in line with the number of cocktails and smokes the series’ characters throw back on the daily.